5 Legal Ways to Advertise on Nairaland for FREE

Advertising on Nairaland

Nairaland is presently Nigeria’s most visited indigenous website ranking 7 in Alexa ranking only behind global giants like Google, Facebook, Yahoo, Youtube and blogspot in that order and beating twitter, Linkedin and LindaIkeji. Many people wish to advertise on Nairaland but they don’t have the money even though the prices have been adjusted to be more accommodating for slimmer budgets.

I know you have been seeing the warning on Nairaland anytime you want to post a comment or start a thread. Well Seun(the owner of the Forum) wants to make money and that’s understandable. While I advice you advertise with Nairaland to keep the business flourishing, I would also want to show you different legal ways you can advertise on Nairaland for FREE without being banned.

1. Content Marketing: look for knowledge that people might be interested in and that they can’t easily find using search engines and offer it. Don’t make it appear as if you want to sale to them, but if the information is interesting enough, even if it did not make front page, people would want to contact you for more info. That way you can keep them engaged until you make the sale. An example is this thread which never made front page but a lot of people have been contacting the writer http://www.nairaland.com/1116339/it-yourself-importation-guide-free

2. Go to the advert section: Seun is so generous that he provided an advert section where you can advertise for free. Nairaland is ranking high in search engines as mentioned above so your advert on it is likely to pop up on the first page of a search result than your own website(depending on your SEO). For instance Google “logo designers in Nigeria” and Nairaland comes first with one free advert we did there long ago.    60% of the leads we’ve gotten from logo designs come from that free ad link. Here is the direct link to the ad section http://www.nairaland.com/ads

3. Your signature: if you are a business man why not leave your info as your signature especially if your comments make sense and generates a lot of LIKES. People always pause when they see many likes on a comment; they will read through including your discreet signature at the end. Some people will pm you after reading what you said. If you are good in writing nonsense, please don’t spoil your company’s reputation by including it on your signature. The last comment I made on this thread http://www.nairaland.com/1548687/mandela-angry-nigeria-dr-hakeem with the Monika EloquentMedia generated about 150 likes, not counting the thousands of people that read but didn’t click like. My boss should thank me for this FREE ad. smiles

4. Leave a blog link: put information that is worth reading like this one and leave a link to your blog. Then go and pray that the moderators will bring it to the front page. If it’s a story that can pull traffic then it will likely hit front page because Seun too is interested in the traffic. Na win win. Note that if your blog is copy and paste, moderators will look for a more popular blog of the same topic even if you posted first. So try to be original in your thread like this one.

5. Offer the solution to an enquiry: Sometimes people go to Nairaland to make enquries and they start a thread like, “Where can I design an Ecommerce website like Jumia”. Its an opportunity for you to offer to help if that is the service you offer. Show samples of your work and a link to your website or contact details. Sometimes, it is not the individual that gets to use you but someone who later googles similar question. Because Nairaland is ranking high, the thread will likely show up in the first page, and there is your contact showing also. My advice is never go looking for every way to advertise what you do on Nairaland, people will even hate your business for “spamming”. MTN, Glo and Airtel fail in this and once any network offer spammless service many will port

6. Place a targeted banner ad: Now remember I said the FREE ones are five, so this 6th one which is NOT free and is very effective especially if you are launching a new business. Nairaland will give you a very positive exposure more than facebook and Google. Read my blog that discusses why Nairaland is more effective than other social media when reaching Nigerians

Moreover, Nairaland ad rates is now so reduced that even a thousand Naira can place an advert for a week depending on the section. Find out how to place your advert on any section of Nairaland.

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