You May Need an Online Publicist/Reputation Manager

Perception is stronger than reality.  You must have heard this statement somewhere or may be you are hearing it for the first time. The truth is that your reputation can go a long way to stop you from accessing most opportunities in life especially your online reputation. Just Google your name and see what comes out. Just like the trend of searching online before buying a product or service is increasing, many employers, potential suitors etc. are searching online before making decision about who you really are. Be careful what you say online, mind the pictures you upload and the type of friends and parties you attend if your personal branding matters to you.

Reputation management is one area Nigerians are yet to yet to explore or even to know the dangers of a negative online image. A prominent lady met me last time and said she runs an NGO and wanted me to be a volunteer to help her raise funds overseas; when I Googled her name it was a disaster. As the wife of a one time public official all that surrounded her name were money laundery, fraud, police arrests at airports and such like. Unfortunately the name of the NGO also happens to be this same name. I shook my head. No foreign organization will donate to a “well known” fraudster.

That is why you need to hire the services of an online reputation manager based in Nigeria. An online reputation management firm will help you track the internet to know what people are saying about you and provide feedback that will help your rebranding or public relations. Also when a negative story or comment exist about you, it is the duty of the reputation management company to push down those comments so they don’t stay on the first page

But my best advice is to live a good life so that people will have a less negative statement about you online because nothing under the sun is hidden. A quote from the Bible says that a good name is better than silver”