Breaking News: Alexa judges eloquenttouchmedia.com more engaging than Nairaland.com

Nairaland may be the most visited locally developed website in Nigeria(ranking 7 in Nigeria) but recent statistics from alexa shows that it is less engaging than the website of eloquent touch media. The statistics showed that visitors spend an average of 12.20 minutes on eloquenttouchmedia.com page as against the average of 8.55 minutes spent on nairaland.com. The Daily Pageviews per visitor is 7.50 for eloquent as against 6.54 for Nairaland. The bounce rate for Nairaland was 40.10% while that of Eloquent is 29.40%.(date checked:28th April 2014)

What these statistics reveal

Before we analyse what these statistics show about the two websites, let’s get acquainted with some basic internet jargons:

Bounce Rate: The percent of visitors that leave your website after seeing only one page. Generally, the lower the bounce rate, the better, According to Inc.com, a bounce rate higher than 80% is bad, of 50% is average and anything below 30% very is good.

Daily Pageviews per Visitor: The average number of pages viewed by each visitor to your website per day. When this number is higher, your website is considered to have more engaging information.

Daily Time on Site: The average number of minutes spent on your website by each visitor per day. As with “Daily Pageviews per Visitor”, when this number is higher, your website is considered to have more engaging information.

So the above comparative metrics show that more people leave Nairaland after visiting one page than Eloquent. However note that this does not show how many people visit the two website(as Nairaland traffic is far higher) it simply shows that if 100,000 people visited Nairaland about 60,000 of them simply left after seeing the home page topics while only 1,000 people may visit Eloquent in the same time period but 800 of them stayed and read other pages.

Why Eloquenttouchmedia.com is engaging.

Unlike your normal gossip website, eloquenttouchmedia.com is a business website with an inbuilt blog, so why do people spend more time there on the average than on Nairaland?

1. One-Stop-shop: Why do people visit and spend time in shoprite? Because shoprite has almost everything they need. Eloquenttouchmedia.com is a one-stop-shop for an entrepreneur looking to start a business. Due to its high SEO ranking, many navigate into the website either looking for “website designer in Nigeria” or just “where to design logo or make business cards in Lagos”. So when they Google any of these keywords, they find eloquenttouchmedia on top of first page so they click and enter. It doesn’t matter which of the services brought them in, they end up finding other services they would need from the same vendor, so they spend time on the site navigating from one service to another.

2. Corporate Blog: Eloquenttouchmedia.com has an inbuilt blog that is very enlightening and attracts a large base of subscribers and readers. The blog only writes original articles specifically crafted for the Nigerian audience and not a copy and paste blog. The blog will help any start-up business owner get ideas and insight on designing a logo, website, print as well as present a cheap and effective way to market online. It was on this  blog that great topics like “5 Legal ways to advertise on Nairaland for FREE” appeared and generated a lot of traffic from linkedin readers.

3. Relevance: People that come to eloquenttouchmedia’s blog or website already have some specific need in mind and would stay behind until they finish reading and even navigate to other pages for further information. This is unlike nairaland where most people come to know if any topic interests them and when they see things like “Tonto dike in love with Seun Osewa” they bounce.

The lesson for advertisers is that traffic is not the ultimate, if your content or product is not engaging enough, people will visit your website because you advertised but leave immediately because they were disappointed about your website. So check your alexa ranking today and see how well your content is keeping visitors. Just type in the name of your website and follow the statistics displayed