Nine Reasons Every Nigeria Business should Have a Social Media Presence

Recent statistics show that:

• Over 900 million people worldwide use Facebook. Half of them login every single day and spend 55 minutes on Facebook. It has been often said that if Facebook were a country it would be the third largest after China and India
• ·         21.8 billion videos are viewed on YouTube each month.
• ·         Facebook is the second most visited site in the world and the first in Nigeria

If you are doing business in Nigeria and do not have a social media presence then you are likely on your way out of business.

Why? You see, this generation of ‘digital natives’ were born into a world of digital technology. In a few years they are going to be your customers, your clients, your staff. Many of them already are.

You must learn how to be fluent in the digital language.

1. Facebook, Twitter, Nairaland, Youtube and blogger are all social media platforms and they are all in the ten top most visited sites in Nigeria according to Alexa ranking. Facebook alone has over 845m users worldwide ( February, 2012) and this number is constantly growing. Bottom line is your business need to be where your customers are
2. Only 14% of consumers trust advertising and all the hype made on telly, but 78% trust peer recommendations – and that’s what Social Media is – word of mouth advertising
3. Through social media, you can connect and maintain relationship with your existing customers through social media marketing. If you are not, your competitors who are will take them.
4. Since most Nigerian web surfer visit a social networking site daily, placing an advert on a social media platform can get new potential customers to connect with your business and get constant updates.
5. Maintain loyalty! Yes because you will stay on the top of your followers minds
6. Reduce your costs on traditional media advertising: a minute advert on Television is about 70k, that’s a huge some in running a social media advert campaign
7. Best Tool for customer Service: Listen to your customers, ask them questions, get answers, improve your services and product range
8. Reduce your printing costs – advertise your vouchers, sales, discounts, special offers , all through social media marketing
9. Use the viral aspect of social media to your business benefit: do you know that if your friend that has 1, 000 facebook friends like your page, his friends are most likely to see it and also like it. FREE ad for you